Is your professional bio as good as it can be?
In this article, we have eight real bio instances you should definitely compare yours to — and a series of free bio templates you can use to perfect it.
Most people don’t think about their professional bio until they’re suddenly asked to “shoot one over via email, ” and have approximately one afternoon to come up with it. That’s when we scramble, and our bio ends up reading like this 😛 TAGEND Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that will contribute companies attract guests, convert leads, and close customers. Previously, Rodney ran as a marketing director for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.”
Woof, that was dull. Are you still with me? I swear , not even adding a tidbit about his cats would liven that bio up.
To be fair, in certain contexts, your professional bio does need to be more formal, like Mr. Erickson’s up there. But in many cases, writing a bio that’s readable — even conversational — is actually a really good thing. That entails falling that traditional format of listing your accomplishments like a robot and cramming as much professional-sounding jargon in there as you can.
How to Write a Bio
Create an ‘About’ page for your website or profile.
Begin writing your bio with your first and last name.
Mention any associated brand name you might use.
State your current position and what you do.
Include at least one professional accomplishment.
Describe your values and how they inform your career.
Briefly tell your readers who you are outside of work.
Consider adding humor or a personal story to add flavor to your professional bio.
1. Create an ‘About’ page for your website or profile.
Before you are able to publish your professional bio, you need a living space for it. Here are a few to consider( some of these you might already have in place ):
Facebook Business page
Industry blog byline
As you’ll see in the professional bio examples below, the duration and tone of your bio will differ depending on which of the above platforms you choose to be on. Instagram, for example, permits merely 150 characters of bio space, whereas you are able to write virtually as much as you want on your personal website — or even your Facebook Business page. But once made, this bio should represent who you are in the eyes of your audience.
2. Begin writing your bio with your first and last name.
If your readers don’t remember anything else about your bio, make sure they remember your name. For that reason, it’s a good notion for your first and last name to be the first two words of your professional bio. Even if your name is printed above this bio( hint: it is appropriate to ), this is a rare moment where it’s okay to be redundant.
For example, if I were writing my own bio, I might start it like this 😛 TAGEND Lindsay Kolowich
Lindsay Kolowich is a Senior Marketing Manager at HubSpot.
3. Mention any associated brand name you might use.
Will your professional bio represent yourself, or a business you work for? Make sure the brand you want to be associated with is mentioned in your bio. If you’re a freelancer, perhaps you have a personal business name or pseudonym you advertise to your clients. Here are a few instances 😛 TAGEND
Lindsay Kolowich Marketing
Content by Kolowich( what do you think … too cheesy ?)
Maybe you founded your own company, and you want its name to be separate from your real name. Don’t be afraid to keep it simple: “Lindsay Kolowich is the founder and CEO of Kolowich Consulting.”
4. State your current position and what you do.
Whether you’re the founder of your company or a mid-level expert, use the next few lines of your bio to describe what you do in that posture. Don’t assume your audience will naturally know what your job title necessitates. Make your primary responsibilities known for the reader, be used to help paint a picture of whom you during the day and what you have to offer the industry.
5. Include at least one professional accomplishment.
Just as a business touts its client successes in the form of occurrence studies, your professional bio should let your own audience know what you’ve already achieved. What have you done for yourself — as well as for others — that builds you a valuable player in your industry?
6. Describe your values and how they inform your career.
Why do you do what you do? What might stimulate your contribution to the market different than your colleagues? Better yet, what values do you and your colleagues share that would make your business a worthwhile investment to others? Start to wrap up your professional bio by simply explaining what gets you up in the morning.
7. Briefly tell your readers who you are outside of work.
Transition from describing your values in work to describing whom you outside of run. This may include 😛 TAGEND
Sports you play
Hobbies and interests
Favorite music and travelling destinations
Side hustles you’re working on
People like connecting with other people. The more transparent “youre gonna” whom you personally, the more likable you’ll be to the people reading about who you are professionally.
8. Consider adding humor or a personal story to add flavor to your professional bio.
End your professional bio on a good note — or, more specifically, a funny note. Leaving your audience with something quirky or uniquely you can ensure they’ll leave your website with a pleasant impression of you.
It’s important to follow the steps above when writing your bio, but don’t obsess over any one segment. Remember, the people reading your bio are suffering from info tirednes. If you don’t hook ’em in the first line, you’ll lose them quickly.
Alright, I know what you may be thinking … So what? It’s simply a bio.
( P.S. Want to give your professional brand a boost? Take one of HubSpot Academy’s free certification courses. In only one weekend, you can add a line to your resume and bio that’s coveted by over 60,000 marketers .)
Why Good Bios Are Important for a Professional
I mean, how many people actually read professional bios, anyway?
The answer: A plenty of people. More importantly, though, there’s no way to tell exactly who is reading it — and you always want it to be ready for when the right people to come across it. And when they do, you want it to catch their eye. In a good way.
You consider, while your resume is only useful for when you’re actively applying for specific positions, your professional bio is much more visible. It can live on your LinkedIn profile, your company’s website, your guest blog posts, your speaker profiles, your Twitter bio, and many other places.
And, most importantly, it’s the tool that you are able to leveraging most when you’re networking.
Bottom line? People will read your professional bio. Whether they remember it, and whether it attains them actually care about you, is a matter of how well you present yourself to your intended audience.
So, what does a top-notch professional bio look like?
Below, we’ve curated some of the best real professional bio examples we’ve ever seen on Twitter, Instagram, Facebook, LinkedIn, and the various websites where you might describe yourself.
Check ’em out, and use them as inspiration when crafting your own.
Best Bio Examples
8 of the Best Professional Bio Examples We’ve Ever Seen 1. Ann Handley Bio Platform: Personal Website
If you’re a marketer, you’ve likely heard of Ann Handley. Her list of credentials is lengthy, and if she genuinely wanted to, she could go on and on and on about her accomplishments.
But when people list out all their accomplishments in their bios, they risk voicing a little egotistical. Sure, you might impress a handful of the persons with all those laurels, but many people who read your bio will end up feeling either intimidated or riled. Guess about it: Is that how you want the majority of your readers to feel when they read your bio?
To minimise the egoism that comes with talking about yourself, think about how you are able to listing out your accomplishments without sounding like you’re boast. Ann does this really well, choosing a tone in her bio that’s more approachable.
It starts with the excerpt in the footer of her personal website. Give it a quick read, paying close attention to the opening and closing lines 😛 TAGEND
“This is Ann Handley’s website, and this is a bit of copy about her … That’s not giving you a lot of detail, is it? So read more here.” This is the kind of simple, friendly language that invites the reader in rather than shutting them out.
Follow the link and you’ll be led to a page dedicated to a fuller bio, which she’s divided into two parts: a “short version”( literally a bulleted list of key facts) and a “long version, ” which includes traditional paragraph. There’s something in there for everyone.
2. Rebecca Bollwitt Bio platform: Instagram
Instagram is a notoriously difficult platform on which to write a good bio. Similar to Twitter, you simply don’t have room for a professional bio that includes everything about you. And because Instagram is principally a mobile app, many viewers are reading about you passively on their mobile device.
Instagram’s restriction bio space requires you to highlight simply your most important qualities, and blogging icon Rebecca Bollwitt does so in her own Instagram bio in an excellent way.
Rebecca’s brand name is Miss6 04, and cleverly uses emojis in her Instagram bio to tell visitors exactly what attains her a valuable content inventor. Take a look in the screenshot below.
Starting with a trophy emoji, Miss6 04 says she’s won more than 30 awardings for her blogging services. I haven’t even looked at her pictures yet and the introduction of her bio has already sucked me in.
The rest of her bio follows suit, breaking up the text with an appropriate emoji and a perfect collection of nouns to tell me who she is as a person. She even links out to her husband’s Instagram account after the heart emoji( an adorable addition ), and assures her followers that all of her images are authentically hers.
Take a lesson from Miss6 04, and present your personal side. Just because you’re branding yourself as a professional doesn’t mean you have to take your human being hat off. Often your most personal attributes make for the best professional bio content.
3. Mark Gallion Bio Platform: Twitter
As a venture capitalist and an executive at several start-ups, Mark Gallion has different versions of his bio all over the internet. You can imagine some are more formal than others. But when it comes to his Twitter bio, he carefully phrased his information in a way that helps him connect with his audience — specifically, through the use of humor.
Why would he choose humor when he runs four start-ups and constantly tries funding for them? Well, Mark’s tactic is wholly intentional: it’s a lever he pulls to freshen his brand while maintaining his already impressive and established identity as an entrepreneur.
Mark leverages his Twitter bio because it’s place where he can be human. And it helps him relate to his followers and potential investors.
When crafting your own Twitter bio, consider your audience and the personal brand you’re trying to create for yourself. Use it as an opportunity to be relatable.( And check out this list of amusing Twitter bios for inspiration .)
4. DJ Nexus Bio Platform: Facebook
This New England-based DJ has single-handedly captured the Likes of more than 2,000 people in and beyond Boston, MA. And even if you don’t listen to the type of music he makes, it’s hard not to listen to his obliging Facebook bio.
Stage-named DJ Nexus, Jamerson’s professional bio stimulates utilize of nearly every Page field inside the About tab. Right away, his audience knows which genres he plays in, where he’s from, and who else he’s worked with. The latter — under “Affiliation, ” as shown in the screenshot below — is unique and seldom mentioned in professional bios today.
Our favorite component about DJ Nexus’s bio? His tagline, under “About” — “Quiet during the day. QUITE LOUD at night! ” DJ Nexus tells you when he works in an awesome style. I got goosebumps only imagining a dancing club he might play his music in.
DJ Nexus’s bio magnificence doesn’t stop there.
The great thing about Facebook Business Pages is that you can write as much as you want without overwhelming your Page guests. For those who simply want Jamerson’s basic info, they have the four categories shown above. For those who want to learn more about him, he tells an excellent narrative of his career. Here’s just a preview of his story, below 😛 TAGEND
In this story, DJ Nexus describes both when he “became known as DJ Nexus” and a company he founded shortly afterward — all before going to college. This is a terrific lesson for Facebook Businesses today: clients want to learn about you, and as Facebook increasingly becomes a place for meaningful interactions, there’s no better place to tell your narrative than on your Facebook Business Page.
5. Lena Axelsson Bio Platform: Industry Website
When it all comes down to it, your professional bio is no different than any other piece of persuasive copy — no matter where it lives. One of the most common mistakes people construct is thinking of it as its own beast, separate from other pieces of writing. If you think about just the way it is, you’re far more likely to write something painfully uninteresting.
When you sit down to write your professional bio and you’re watching that cursor blinking on the screen, think about how you would introduce a blog post. You don’t only dive right into the meat of the thing , now, do you? No. You start with an introduction.
The best bios are often concise( around 200-300 words ), so you don’t have a lot of room to play around. But a single sentence that tees your reader up and provides context for the accomplishments that follow could induce the rest of your bio that much more persuasive.
Take Lena Axelsson’s bio, for instance. She’s a wedding and family therapist — a chore where empathy and compassion are a big part of the work description. That’s why she chooses to open her bio with a great introductory sentence: “When human beings experience trauma or severe life stressors, it is not uncommon for their lives to unravel.”
Then, she goes into why she’s passionate about her task, how she helps her clients, and how she caters her approach to each individual patient. The necessary educational datum is left for the end, after the reader has been hooked.
Your bio doesn’t have to be super serious , nor does it have to start with a joke. This bio shows how you can capture your reader’s attention by being empathetic and showing how that empathy shapes a valuable professional.
6. Mark Levy Bio Platform: Personal Website
Mark Levy is a small business owner who’s taken a traditionally bred approach to the professional bio on his website — but in such a way that takes care to speak to his intended audience.
What we love about his bio is the way he’s situate it up: On his business’ “About” page, he’s listed two biographies, which he’s labeled “Mark Levy’s Biography # 1” and “Mark Levy’s Biography# 2. “
Like Ann, Mark’s dedicated his readers two different options. The first biography is a “short version, ” which includes a combination of bullet points listing his credentials and a few short paragraphs.
The second is the “long version, ” which is actually even more interesting than the first one. Why? Because it reads like a narrative — a obliging one, at that. In fact, it gets really funny at parts.
The second sentence of the bio reads: “He was frightened of public school, loved playing baseball and football, ran home to watch ape films on the 4:30 Movie, listened to The Jam and The Buzzcocks, and read magic trick books.”
Here’s another excerpt from the middle 😛 TAGEND
Of course, the fantastic copywriting isn’t a surprise, given that this guy wrote several books. But the conversational tone and entertaining copy let his quirky personality( and great writing abilities) shine.
7. Corey Wainwright Bio Platform: Blog Byline
Finally, we have Corey Wainwright, who’s the director of content here at HubSpot. She’s written content for HubSpot’s Marketing Blog for years, and her blog writer bio has caught my eye since before I ever started working for HubSpot.( Back then, it started with, “Corey just took a cool vacation.”)
What I love most about Corey’s bio is that it’s a great example of how to deliver information about yourself without taking things too seriously. And in this context, that’s altogether appropriate.
Despite having a number of impressive accomplishments under her belt, she simply doesn’t like displaying them publicly. So, she opts attaining her author bio a bit more “light.”
Her bio( pictured below) reads, “Corey is a Bruce Springsteen fan who does content marketing, in that order.”
It works in this particular context because, at HubSpot, our blog writers often prefer to induce themselves as friendly and approachable as possible — while letting the content speak for itself.
It helps that authors’ social media accounts are situated right below our names and above our pictures. For folks who really do want a listing of Corey’s credentials, they can click the LinkedIn button to go to her LinkedIn page.( You can read this blog post to learn how to create social media buttons and add them to your website .)
8. Marie Mikhail Bio Platform: LinkedIn
Marie Mikhail checks off nearly every box for what makes an excellent bio. A professional recruiter, she conveys her “passion for recruiting” upfront, in the first sentence, while use that sentence to hook her profile guests into a brief narrative of her background.
But there are a lot of recruiters out there, and Marie knows that. So, to distinguish herself, she closes the first paragraph of her bio explaining that she likes “getting people excited about the things[ she’s] aroused about.” It’s a well-put value proposition that sets her apart from the rest of the HR industry.
Marie Mikhail finishes off her bio by including a smooth concoction of professional skills, such as her Spanish fluency; and personal interests, such as podcasting and Star Wars( she mentions the latter with just the right amount of humor ).
Read more: blog.hubspot.com